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An American Story – Sharing the American Dream

Printer friendly version. If Electric Mirror’s success story seems a reflection of the American dream, that’s the way the Mischel family sees it too. Starting small, and sharing a vision, their dream is still unfolding even as their business has gone global. Family, friends, dignitaries, and Marines at the ribbon cutting ceremony at Electric Mirror's Grand Opening on May 13, 2016. “For us, it’s always been about faith and family,” said founder [...]

An American Story – Sharing the American Dream 2018-02-09T00:39:42+00:00

Getting into the Swing at Middle East Contractor’s Cup

Middle East Hospitality Extends to the Golf Course at the Contractor’s Cup by Sharon Mead (May 23, 2016) The Big Project Middle East Contractor’s Cup tournament is an important touchpoint with Electric Mirror’s clients in the region. As event sponsors, both Electric Mirror and its installation partner and local rep, The Truelux Group, had a fantastic day and evening with regional construction company decision makers. “Being involved with our partners and clients in the Middle [...]

Getting into the Swing at Middle East Contractor’s Cup 2017-05-05T18:42:16+00:00

How a Lighted Mirror is Made

Lighted Mirror Made by Electric Mirror Production Line - Slide Show Lighted Mirror Made. The process to create a Lighted Mirror is complex, and requires precision equipment and skilled labor. It all starts with raw materials, in this case mirror glass and sheet metal. In our old buildings, which were separated by about 200 yards, much of the raw materials were housed separately from the production lines. This added hours to the process. [...]

How a Lighted Mirror is Made 2017-03-13T20:16:54+00:00

Electric Mirror World Headquarters Rapidly Takes Shape

Electric Mirror will be fully moved in to its new world headquarters in Everett, Washington, at the end of 2015. Production capacity will dramatically increase, lead times decrease, and new features and options will be rolled out. August has been a big month for construction. The wall panel went up on August 3, and in less than 30 days the entire roof of our 110,000 square foot facility was installed. Celebrating completion of the first [...]

Electric Mirror World Headquarters Rapidly Takes Shape 2015-09-08T15:39:55+00:00

Electric Mirror in the Puget Sound Business Journal

Electric Mirror in the Puget Sound Business Journal Electric Mirror’s resounding success prompted a feature story in the Puget Sound Business Journal on May 14, 2014. Read the whole story here. Reporter Steve Wilhelm interviewed President and CEO Jim Mischel to ask about the company’s high-tech innovations and expected record sales for 2014. In the past two years Electric Mirror has had unprecedented growth, with an increase of 50 percent in 2013, and a predicted [...]

Electric Mirror in the Puget Sound Business Journal 2017-03-07T23:01:11+00:00

Electric Mirror Announces Major Expansion

Electric Mirror Announces Major Expansion On March 25, 2015 Electric Mirror President and CEO, Jim Mischel, and COO Don Jacques announced to company employees that they have broken ground on a brand new, state-of-the-art, 110,000 square foot manufacturing facility in Everett, Washington. The new building is only minutes away from the current location, which is a relief to all those who are commuting. Electric Mirror currently operates around the clock on three shifts and has [...]

Electric Mirror Announces Major Expansion 2015-06-12T22:19:53+00:00

Electric Mirror Receives Export Achievement Award

Congressman Rick Larsen Presents Certificate at Company Headquarters Recognized for Opening New Market in the Maldives By Sally Gillie Electric Mirror’s success in the international marketplace was celebrated last month when Congressman Rick Larsen visited the company headquarters in Everett, Washington, to present CEO Jim Mischel with a prestigious Export Achievement Certificate. The certificate, awarded by the U.S. Commercial Service, recognized the company for securing hospitality sales in the Maldives, a new export market for [...]

Electric Mirror Receives Export Achievement Award 2015-06-12T22:19:21+00:00

Electric Mirror Reaches Out to Lift Up Local Economies

Electric Mirror Reaches Out to Lift Up Local Economies By Sally Gillie (January 1, 2015) Looking for ways to bring new economic life into struggling local communities has Electric Mirror joining with Urban Hardwoods to support a project called Freedom, Wealth, and Poverty. Freedom, Wealth, and Poverty was launched by a non-profit organization called Agathos International earlier this year as a way for business leaders to lend the expertise that’s made them successful to others [...]

Electric Mirror Reaches Out to Lift Up Local Economies 2015-06-12T22:18:36+00:00

Iris Press Conference Announcement

Iris Press Conference Announcement SEATTLE, Wash. (Aug. 26, 2014)—Electric Mirror, the worldwide leader in Mirror TVs and Lighted Mirror Technology, is holding a press conference during CEDIA in Denver, Colorado to introduce Iris®, the next generation of Mirror TV technology, which surpasses all former Mirror TV technology. Get the details of the press conference here!

Iris Press Conference Announcement 2016-10-13T22:14:09+00:00

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings By Sally Gillie (Seattle, WA, January 28, 2013) Using cutting edge technology to save energy and give hotel guests more lighting options is why Electric Mirror is especially proud to roll out its new Keen Lighted Mirror. East Coast Sales Manager Danny Smith showing off Keen This is responsible engineering at its best, using intelligent dimming to give guests the ability to control light level while in the bathroom, and [...]

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings 2017-03-07T21:32:56+00:00

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account By Sharon Tissell (Tacloban, Philippines, November 24, 2013) Robert-Petracca-Volunteer-Logistics-Planning-Officer-and-Rizza As it did for thousands of families in central Philippines, Typhoon Hayian descended with a fury into the world of eleven-year-old Rizza. Her life would be forever changed. Rizza lived in Leyte with her mother, father, and seven sisters and brothers. Just the day before Haiyan hit land, Rizza’s mother gave birth to another [...]

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account 2017-03-07T21:45:39+00:00

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines By Sally Gillie (Seattle, WA, November 14, 2013) As the world watches the heartbreaking aftermath of Typhoon Haiyan in the Philippines, Electric Mirror Vice President Aaron Mischel feels a personal connection that comes from narrowly missing being part of the tragedy that’s already claimed more than 2,700 lives. View of typhoon from space Satellite View [...]

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines 2017-03-07T21:52:58+00:00