Inventing Something New Every Day

Expressions Blog

By Jon Johnston, Senior Vice President, Electric Mirror

I’ve seen Electric Mirror grow exponentially since joining the company in 2007. Only eight years ago we had 20 employees. Right now we are rapidly approaching 400 and have thousands of installations in more than 85 countries.


After stamping, bending, and powder coating the chassis, and cutting and frosting the mirror surface, assembly is ready.

Travelling the world attending trade shows, conferences, and networking events. I meet with reps, designers, hotel owners, and purchasing companies to tell them about the latest and greatest things our company is doing. I hit the Middle East and Asia twice a year, and spend the rest of the time in the US, Canada, and Mexico.


On the end of our Main Line where mirrors are protected and packaged.

During those travels not only am I working with customers and negotiating contracts, but also keeping up to speed on their lives and their families. It is truly a blessing to be part of the hospitality industry, and I’m thankful for it.

It’s also incredibly gratifying to see years of our team’s work come to fruition in hotels and commercial buildings from Abu Dhabi to London, Paris to Hong Kong, and New York to Vancouver BC, by way of Mexico City.

Exterior of Ritz Carlton in Dubai United Arab Emirates

The Ritz Carlton Dubai, United Arab Emirates – Electric Mirror products are in luxury hotels worldwide.

The reason Electric Mirror products are in all those countries is that we are the leader in our industry. We have manufactured and installed more Lighted Mirrors and Mirror TVs than all of our competition combined. We are the Kleenex or Coke of what we do, and are recognized around the world. When people see our products associated with other superior hospitality brands such as the Four Seasons, it is understandable that they’d want to bring the same level of sophistication and luxury to their homes and businesses.

Loft Bathroom Mirror TV at the Ritz Carlton in Dubai United Arab Emirates

Loft Mirror TV in an elegant and comfortable guestroom bath at the Ritz Carlton in Dubai, UAE.

The people I meet during my travels are forward thinking. They are leaders and innovators in their fields, and I’m always happy to spend time with them. Even so, when I’m traveling I can’t wait to get back to the office because of the excitement and enthusiasm of what we’re doing in our factory headquarters. We are inventing something new – Every single day.