Great Showrooms and Great Products

By Travis Boyd As Electric Mirror’s Residential Inside Sales Manager, my job is to support our dealers from our office headquarters in Everett, Washington, by phone and email. But, on October 12th and 13th I had the privilege of traveling to Dallas with our National Sales Manager, Stephen LaMachia, to visit several showrooms, owners, and designers. National Sales Manager Stephen LaMachia and Residential Inside Sales Manager Travis Boyd at CEDIA 2015 On Monday [...]

Great Showrooms and Great Products 2015-12-04T19:17:30+00:00

Electric Mirror World Headquarters Rapidly Takes Shape

Electric Mirror will be fully moved in to its new world headquarters in Everett, Washington, at the end of 2015. Production capacity will dramatically increase, lead times decrease, and new features and options will be rolled out. August has been a big month for construction. The wall panel went up on August 3, and in less than 30 days the entire roof of our 110,000 square foot facility was installed. Celebrating completion of the first [...]

Electric Mirror World Headquarters Rapidly Takes Shape 2015-09-08T15:39:55+00:00

Electric Mirror in the Puget Sound Business Journal

Electric Mirror in the Puget Sound Business Journal Electric Mirror’s resounding success prompted a feature story in the Puget Sound Business Journal on May 14, 2014. Read the whole story here. Reporter Steve Wilhelm interviewed President and CEO Jim Mischel to ask about the company’s high-tech innovations and expected record sales for 2014. In the past two years Electric Mirror has had unprecedented growth, with an increase of 50 percent in 2013, and a predicted [...]

Electric Mirror in the Puget Sound Business Journal 2017-03-07T23:01:11+00:00

Promoting Residential Showrooms

Promoting Residential Showrooms We want to help you promote your business and showrooms through our website, blog, and social media channels. Please send high resolution photos of your showroom displays and we will be happy to amplify them and do our best to drive business to you. Here’s some good tips for photographing mirrors: Turn the mirror light on Keep the photographer’s reflection out of the mirror Feel free to have people in the photo [...]

Promoting Residential Showrooms 2015-09-16T17:15:47+00:00

Promoting Residential Projects

Promoting Residential Projects We want to help you promote your business and your projects through our website, blog, and social media channels. Please send high resolution photos of projects that use yours (and our) products and we will be happy to amplify them and help drive business in your direction. Here’s some good tips for photographing mirrors used in projects: Turn the mirror light on Keep the photographer’s reflection out of the mirror Show the [...]

Promoting Residential Projects 2015-06-12T22:20:33+00:00

Electric Mirror Announces Major Expansion

Electric Mirror Announces Major Expansion On March 25, 2015 Electric Mirror President and CEO, Jim Mischel, and COO Don Jacques announced to company employees that they have broken ground on a brand new, state-of-the-art, 110,000 square foot manufacturing facility in Everett, Washington. The new building is only minutes away from the current location, which is a relief to all those who are commuting. Electric Mirror currently operates around the clock on three shifts and has [...]

Electric Mirror Announces Major Expansion 2015-06-12T22:19:53+00:00

Electric Mirror Receives Export Achievement Award

Congressman Rick Larsen Presents Certificate at Company Headquarters Recognized for Opening New Market in the Maldives By Sally Gillie Electric Mirror’s success in the international marketplace was celebrated last month when Congressman Rick Larsen visited the company headquarters in Everett, Washington, to present CEO Jim Mischel with a prestigious Export Achievement Certificate. The certificate, awarded by the U.S. Commercial Service, recognized the company for securing hospitality sales in the Maldives, a new export market for [...]

Electric Mirror Receives Export Achievement Award 2015-06-12T22:19:21+00:00

Electric Mirror Reaches Out to Lift Up Local Economies

Electric Mirror Reaches Out to Lift Up Local Economies By Sally Gillie (January 1, 2015) Looking for ways to bring new economic life into struggling local communities has Electric Mirror joining with Urban Hardwoods to support a project called Freedom, Wealth, and Poverty. Freedom, Wealth, and Poverty was launched by a non-profit organization called Agathos International earlier this year as a way for business leaders to lend the expertise that’s made them successful to others [...]

Electric Mirror Reaches Out to Lift Up Local Economies 2015-06-12T22:18:36+00:00

eFinity Lighted Mirror Brightens a Dull Bathroom on Houzz

eFinity Lighted Mirror Brightens a Dull Bathroom on Houzz Midwest designer chooses Electric Mirror to create a stunning make-up area By Sally Gillie eFinity Lighted Mirror above makeup counter An eFinity™ Mirror with LED Lighting was chosen for an eye-catching bath renovation that can be found on the popular designer website Houzz. The eFinity serves as the vanity mirror in a make-up area that was carved out of a residential bathroom challenged for space [...]

eFinity Lighted Mirror Brightens a Dull Bathroom on Houzz 2015-06-12T22:18:05+00:00

Electric Mirror Manager Travis Boyd Finishes 27th at Chicago Marathon

Electric Mirror Manager Travis Boyd Finishes 27th at Chicago Marathon By: Travis Boyd, Residential Inside Sales Manager My goal at the 2013 Chicago Marathon this October was to run 5:15/mile pace and finish under 2:18 to qualify for the Olympic Trials. I ran 1:08:26 through the half and was actually right on pace and feeling good through 20 miles, but at mile 22 my calves started cramping pretty bad so I ended up hobbling through [...]

Electric Mirror Manager Travis Boyd Finishes 27th at Chicago Marathon 2015-06-12T22:17:35+00:00

Online Reviewers Want Better Bathroom Lighting

And Those Reviews Carry Big Clout in Hotel Renovations Decisions By Sally Gillie Loft Bathroom Mirror TV at the St. Regis New York. Hotel review websites get thousands of posts every day, and hotel executives are taking them seriously come renovation time. Traveler reviews that criticized the poor lighting in bathrooms at the Loews Regency, New York, prompted its design team to address that issue in recent upgrades. The brightness factor in the [...]

Online Reviewers Want Better Bathroom Lighting 2015-06-12T22:16:58+00:00

Iris Press Conference Announcement

Iris Press Conference Announcement SEATTLE, Wash. (Aug. 26, 2014)—Electric Mirror, the worldwide leader in Mirror TVs and Lighted Mirror Technology, is holding a press conference during CEDIA in Denver, Colorado to introduce Iris®, the next generation of Mirror TV technology, which surpasses all former Mirror TV technology. Get the details of the press conference here!

Iris Press Conference Announcement 2016-10-13T22:14:09+00:00

Understanding Light Color

Understanding Light Color By Sally Gillie Color temperatures thermometer showing a model with the color she would see herself at with a Lighted Mirror by Electric Mirror Electric Mirror uses CRI 85 or higher T5 fluorescent lamps in our Lighted Mirrors at 3,000 Kelvin which gives the most optimum and natural light color. The result of this are fantastic products that are better and more similar to natural daylight than any of our [...]

Understanding Light Color 2016-08-16T16:21:28+00:00

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings By Sally Gillie (Seattle, WA, January 28, 2013) Using cutting edge technology to save energy and give hotel guests more lighting options is why Electric Mirror is especially proud to roll out its new Keen Lighted Mirror. East Coast Sales Manager Danny Smith showing off Keen This is responsible engineering at its best, using intelligent dimming to give guests the ability to control light level while in the bathroom, and [...]

Eco-friendly Keen Lighted Mirror Offers Big Energy Savings 2017-03-07T21:32:56+00:00

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account By Sharon Tissell (Tacloban, Philippines, November 24, 2013) Robert-Petracca-Volunteer-Logistics-Planning-Officer-and-Rizza As it did for thousands of families in central Philippines, Typhoon Hayian descended with a fury into the world of eleven-year-old Rizza. Her life would be forever changed. Rizza lived in Leyte with her mother, father, and seven sisters and brothers. Just the day before Haiyan hit land, Rizza’s mother gave birth to another [...]

Hospitality for Hope Supports Medical Teams International in the Philippines – First Hand Account 2017-03-07T21:45:39+00:00

Ten Hospitality Technology Trends

Ten Hospitality Technology Trends By Matt Welch, Electric Mirror Marketing Manager Ten Hospitality Technology Trends The Wall Street Journal sponsored and published a recent article by SmartBrief Media Services describing how hotels must become more tech- savvy to meet the growing needs of their sophisticated guests. The “10 Hospitality Technology Trends You Need to Know About” article examined each of them with Trend # 8 being, “Technology as Luxury.” This trend focused on Electric Mirror. [...]

Ten Hospitality Technology Trends 2017-03-07T22:03:07+00:00

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines By Sally Gillie (Seattle, WA, November 14, 2013) As the world watches the heartbreaking aftermath of Typhoon Haiyan in the Philippines, Electric Mirror Vice President Aaron Mischel feels a personal connection that comes from narrowly missing being part of the tragedy that’s already claimed more than 2,700 lives. View of typhoon from space Satellite View [...]

After Witnessing Tragedy from Typhoon Haiyan, Aaron Mischel Launches the Hospitality for Hope Campaign to Help Those in the Philippines 2017-03-07T21:52:58+00:00